When you have to choose a web technology, whether it’s a CMS , a JS framework or a simple marketing tool, you have to find the right horse.There is nothing better for this than to follow the evolution of the market shares of the different technologies. For this, we relied on figures from SimilarTech , which analyzes the technologies used by millions of websites. Of course, the trends in the technologies used to create a website are changing. tsmeq.com
Google unsurprisingly occupies first place with Google Analytics , which holds nearly 66% market share for Top 10K sites and nearly 28% for all sites. Facebook Domain Insights is in second place followed closely by Quantcast. Note that, apart from Google Analytics, none of the other tools manage to reach the bar of 10% market share.
Whether for the Top 10K sites or on all sites on the net, Mailchimp comes in first place. This platform has become a reference in terms of email marketing . There are twice as many sites using Mailchimp (454669) than Constant Contact (226650).
Google is the undisputed champion in advertising on the Top 10K websites but also on all sites on the net. Indeed, DoubleClick was bought by Google in 2007 to establish a little more its domination in the field of advertising. Competitors OpenX and Criteo come far behind.
In terms of retargeting , Google Remarketing is in the lead (1.95%) followed by Criteo (1.17% if we add Criteo and Criteo Publisher) and Facebook. However, it is interesting to note that for the top 10K websites, it is Facebook that (largely) leads the dance with more than 22% market share, followed by Criteo (21%). Facebook only coming in 3rd position with 9%.
64 tools have been listed for live chat. SnapEngage and Zendesk Chat are very close to each other with just over 0.2% market share, which translates to over 500k sites using SnapEngage and 450k sites using Zendesk.
In terms of affiliation , Skimlinks comes in 1st position with 2.28% market share, followed by Amazon at 1.39%. It should also be noted that Amazon is well ahead of the top 10K sites and that Skimlinks is only in 3rd position, Baldu Promote appearing in second place.
For the Ecommerce part, there are very strong variations to highlight. As for the Internet as a whole (more than 3 million sites analyzed), WooCommerce is well ahead at 0.44%, more than 2 times more than its pursuers Magento and Magento 1. On the other hand, for the top 10K of sites, WooCommerce only comes in 8th position, far from IBM Websphere Commerce and Magento.
90 payment technologies have been identified for this classification. Unsurprisingly, whether in the top 10K sites or on the Internet as a whole, it is the Paypal service that comes out on top. Note the very important development of the Stripe platform, used by more than 300K sites and the difficult rise of Apple Pay only 5th.
In terms of generating reviews on websites and the Internet in general, only 12 technologies were listed. For the top 10K sites, Trustpilot comes first with 0.33% market share, followed by Verified Reviews and eKomi (0.11 and 0.10%). Concerning the Internet as a whole, there are 3 locomotives for this market, Yotpo, Trustpilot and eKomi. The 12th and last in this ranking, Reevoo, is used by 439 sites.
web development technology
Web hosting, a crucial part for all websites on the Internet. For the top 10K sites, Amazon is impressive with 5 of the top 8 spots. Concerning all the websites, Amazon is also well ahead with nearly 18% market share. This corresponds to more than 39 million sites that use Amazon Hosting. The second, GoDaddy Hosting, represents “only” 15 million sites.
Regarding the frameworks and, whether for the top 10K sites or all the sites on the Internet, there is PHP, and the others. Indeed, PHP alone represents imore than 19% market share. Its heir apparent, ASP.net, owns only 8%. The other competitors are very, very far behind.
In the server category, nginx leads with a 42% presence on Top 10K sites. On the other hand, Apache is in the lead when it comes to all websites tracked by nginx. Between them, they share more than 50% of the market. In total, almost 200 technologies are present on more than 213 million websites, making it one of the most diverse markets.
18 technologies present on 1 million 300 thousand websites, forms are not yet a very developed market. But, in this little game, Gravity Forms is doing the best with 0.2% and above all 442k sites that use it. The rest of the technologies are very close to each other with 165k sites using Google Forms and 145k sites using WuFoo.
In this article, we have therefore presented the main technologies of 2018. From retargeting to payment platforms and web hosting, you have all the tools you need to perform on the web. And you, what technologies do you use for your website? Let us know in a comment below.